With new technologies available for marketing, brands have developed and improved their creativity in advertising.
If video advertising is already the top marketing program, imagine how combining it with music is like. It is the perfect combination, attracting customers through the senses of vision and hearing. Plus, with the addition of social networking that is enabling easy massive distribution in just a few clicks, there is no doubt that a video-music ad is the ultimate ad a brand can create.
Advertisements are designed to stick to your mind, give you a message that stirs your emotions and urges your thinking to consider the message that the ad is bringing to you. When the message does get into your mind, you think about it a lot. This is how our brain works. It sees or hears something and it processes it. This is the reason why sometimes some people tend to over-analyze.
Bringing music into a video ad is the easiest way to get the viewers attached. Music is in every way attractive because it produces notes of a story. Every person in this planet has a story, and in every story, there is always some chapter in that story that makes it interesting. People relate to that story. And this is where the attachment starts.
And because music can easily be recalled, playing it a couple of times can do the trick.
Remember the classic Mentos’s ad? It was a very smart ad. The video was funny, the music suits it very well and people relate to each situation: there are always those times when you need a fresh-maker. You can find a number of them in this link: Mentos Ad.
When you saw and heard Apple’s ad with U2’s Vertigo, you didn’t think it would catch your attention and stay in your head until you hear it more than once. And the word spreads within your peers. And before you know, both the fans of Apple and U2 are digging the ad.